Built from Scratch. Zero References.
Embedded Files
Designing an original, high-energy visual rollout from the ground up for Amoris’ pink and green rhinestone jackets.
Amoris - Rhinestone Hoodie Campaign
Challenge
Creating a compelling social media campaign with zero external reference points or mood boards, requiring complete reliance on raw creative intuition to match the bold, high-texture energy of the statement apparel.
Solution
Building entirely from scratch, I engineered three distinct digital ad concepts designed to spotlight the vibrant pink and green colorways. By leveraging high-contrast layouts and aggressive typography, the assets captured the tactile, premium nature of the rhinestone detailing, delivering an entirely original visual identity that commanded attention on social feeds.
Final Assets
A Closer Look
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